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昆豪企業成立於1977年，長期為世界知名品牌代工的各式電剪產品，2014年由二代透過內部創業以電商發展自有品牌，從境內做到跨境，拓展出新的成長曲線。

昆豪企業勇於創立自有品牌，先從境內電商再到實體零售，再擴大市場轉向跨境出口電商，並聚焦日本市場，卓有成效，是傳統OEM透過跨境電商轉型OBM的典範代表。

Kunnex Incorporated was founded in 1977 and has been long known as an OEM for various world-famous electric hair trimmers. The company’s second generation developed its own e-commerce brand in 2014. Kunnex went from being a domestic e-commerce company to a cross-border e-commerce company, creating a new growth curve.

Kunnex is bold in creating its own brand. The company went from being a domestic e-commerce company to a physical retailer, and then an exporter engaging in cross-border e-commerce after expanding its market reach. Kunnex has focused on the Japanese market with remarkable results and is a role model for traditional OEMs that transform themselves into OBMs via cross-border e-commerce.