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奕昕國際營銷運動類用品，主要在台灣採購，並以自有品牌模式，藉由跨境電商模式輸銷至歐洲與北美市場，現為台灣Amazon大賣家之一。

奕昕國際前身在英國以地攤創業，後來轉戰線上eBay、Amazon平台，累積產品品項、消費者評價與市場信譽，逐漸發展為身處台灣，但跨境多站點運營的個人型賣家。

奕昕國際專注掌握客戶服務，以獲取高度的消費者評價；產品採購與運儲、廣告及影音操作、品牌與文案行銷等鏈路運營多採外包、協同方式，提高操作時效，為個人以跨境電商創業的典範。

A sports equipment supplier, Essential Marketing buys locally in Taiwan and sells products under its own brand name to Europe and North America via cross-border e-commerce. It is one of the top sellers on Amazon Taiwan.

Essential Marketing started out as a street vendor in the United Kingdom before selling on eBay and Amazon. As its product range, consumer ratings and online reputation grew, the company became based in Taiwan and now connects individual sellers with buyers on multiple sites trading across borders.

Essential Marketing obtains high consumer ratings due to its emphasis on customer service. It improves efficiency by outsourcing or through collaborative partnership as regards end-to-end operations that include product purchase, logistics, advertising, audiovisual operations, branding, and copywriting. The company is an exemplary case of individuals starting an international e-commerce business.