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台一國際為台灣專業電線、電纜製造大廠，突破既有、封閉的市場與產品限制，另投入休閒露營車用電源連接線設計與製造，除逐步發展B2B代工市場外，並以跨境電商模式快速接觸國際消費端市場。

台一國際具研發及製造優勢，並具備國際級檢測認證實驗室，可快速開發產品。運用此等優勢，台一國際利用Amazon直切北美市場，短期即獲得銷售佳績，為新產品成功開拓新市場。

台一國際以內部創業之姿，新產品以電商新模式，成功跨越原有產業藩籬，擴大市場機會與接觸，為台灣中大型企業價值創新、銷售轉型的典範。

Tai-I Electric Wire and Cable Co. Ltd. is a major wire and cable manufacturer in Taiwan. To break through existing closed market constraints and product restrictions, the company began investing in the design and production of power cables for camping vehicles. While growing a B2B OEM market, the company connects directly with global consumer markets through international e-commerce.

Tai-I Electric Wire and Cable Co., Ltd. is able to develop new products in a short time, thanks to its R&D and production capabilities, and internationally accredited laboratory facilities. This advantage combined with the use of Amazon to access the North American market has quickly boosted sales, and successfully opened new markets for its new products.

Through internal entrepreneurship and e-commerce marketing for new products, Tai-I Electric Wire and Cable Co. Ltd. successfully made a breakthrough to expand market reach and opportunities. The company’s achievements offer medium and large Taiwan enterprises much to learn about generating new value and sales transformation.